NOTIZIE


21° Osservatorio del mercato dei detergenti e dei prodotti per la casa

by Daniele Tarenzi | lug 10, 2017

Milano, 6 aprile 2017 – Si è svolto oggi l’Osservatorio del mercato dei detergenti e dei prodotti per la casa, appuntamento ormai tradizionale per il settore della detergenza italiana.

Il Presidente di Assocasa, Giorgio Dal Prato, ha introdotto la presentazione dei dati dell’Osservatorio, che in questa edizione continuano a mostrare il trend in calo. Nell’anno terminante a febbraio 2017 le vendite del “cura casa” (detergenti e prodotti per la manutenzione), esclusi i “disposable” segnano a valore complessivamente -2,7%. Su tale dato pesa anche l’andamento particolarmente negativo del comparto dei disinfestanti, che registra -13,7%, dovuto probabilmente alle condizioni climatiche della stagione estiva 2016.                                                                                                

A livello di comparti, nell’anno terminante a febbraio 2017, quello dei detergenti registra un -1,9%. In particolare, il bucato segna -2%, stoviglie e lavastoviglie -1,3% e altri detergenti -2,3%. Nel sottocomparto bucato, il detersivo liquido lavatrice è cresciuto dello 0,6%, mentre registrano un segno negativo i polveri lavatrici (-7,4%), i detersivi per bucato a mano (-14,3%) e gli indumenti fini (-5,7%). Il sottocomparto stoviglie, invece, vede i detergenti lavastoviglie a +2,2% e quelli per stoviglie a mano a -4,2%.                                                                                                                          
Tra gli altri comparti, i coadiuvanti per lavaggio segnano -1,2% e i prodotti per la manutenzione -2,5%. In quest’ultimo comparto, si segnala che i deodoranti registrano un segno negativo (-3%), mentre il cura auto è stabile con -0,5%.

A livello di store format, nell’anno terminante a febbraio 2017 crescono solo i Drug Specialist (+2,1%), segno che molti consumatori ricercano l’ampio assortimento e la qualità abbinate a buone opportunità di risparmio, mentre i Discount evidenziano una netta stabilizzazione con +0,1%. Rimangono in flessione le superfici più piccole, gli Iper e i Super.                        
Si registra una crescita delle vendite di detersivi per bucato nei Drug Specialist (+2,9%) e nei Discount (+1,2%), così come anche per i detersivi stoviglie, le cui vendite nei Drug Specialist segnano +3,8% e nei Discount +1,5%.

Nel 2016 sono stati lanciati nel mondo del Cura Casa 2500 nuovi prodotti, che ad oggi rappresentano il 13% del referenziamento totale, contribuendo all’8% del fatturato dell’ultimo anno, pari a 202.5 Mio €.

In questo contesto l’industria della detergenza guarda sempre con molta attenzione alla soddisfazione dei bisogni delle famiglie in termini di igiene e pulizia della casa e continua la ricerca di innovazione del prodotto, per combattere sprechi e promuovere la sostenibilità, la convenienza e la praticità d’uso. È fondamentale che ogni consumatore sia ben informato e consapevole nell’utilizzo dei prodotti della detergenza, dato il suo ruolo fondamentale nel risparmio, attraverso il giusto dosaggio e le corrette abitudini d’uso durante le operazioni di pulizia e manutenzione della casa.

Giorgio Dal Prato, Presidente di Assocasa
, ha detto: “In questa edizione dell’Osservatorio abbiamo avuto voluto rivedere alcuni punti di analisi, per entrare maggiormente nel dettaglio su ambiti quali i canali distributivi e le nuove referenze. Il nostro settore ha cercato di adattarsi sempre a tali cambiamenti grazie all’impegno delle aziende nel soddisfare le nuove esigenze dei consumatori, anche rispetto alla sostenibilità dei prodotti”. “Per questo è fondamentale - continua Dal Prato - che la nostra Associazione si impegni sempre di più nel fornire nuovi strumenti di dialogo e confronto tra le aziende e la filiera assieme ad azioni concrete di sensibilizzazione e informazione, rivolte direttamente ai consumatori anche attraverso il nostro webmagazine www.pulitiefelici.it”.

174 comments

Leave a comment
  1. syed danish | lug 18, 2018
    The information you have posted is very useful. The sites you have referred was good. Thanks for sharing.. a course in miracles
  2. syed danish | lug 17, 2018
    Its a great pleasure reading your post.Its full of information I am looking for and I love to post a comment that "The content of your post is awesome" Great work. a course in miracles
  3. asim seo | lug 17, 2018
    I really like your writing style,  great   information,  thankyou  for posting.iphone 6 price in bangladesh
  4. asim seo | lug 17, 2018
    I really like your writing style,  great   information,  thankyou  for posting.iphone 6 price in bangladesh
  5. asim seo | lug 16, 2018
    nice bLog! its interesting. thank you for sharing....blackberry mobile price in bd
  6. syed danish | lug 16, 2018
    Very useful post. This is my first time i visit here. I found so many interesting stuff in your blog especially its discussion. Really its great article. Keep it up.   a course in miracles
  7. syed danish | lug 15, 2018
    I really loved reading your blog. It was very well authored and easy to undertand. Unlike additional blogs I have read which are really not tht good. I also found your posts very interesting. In fact after reading, I had to go show it to my friend and he ejoyed it as well!  Crossbow Sport
  8. syed danish | lug 14, 2018
    This is my first time i visit here. I found so many interesting stuff in your blog especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the enjoyment here! keep up the good work  http://www.realestatenewsgateway.ca
  9. detective | lug 14, 2018
    Excellent and very exciting site. Love to watch. Keep Rocking.detectives privados Madrid
  10. sami | lug 12, 2018
    I found your this post while searching for some related information on blog search...Its a good post..keep posting and update the informationera real estate agent singapore
  11. syed danish | lug 12, 2018
    Your work is very good and I appreciate you and hopping for some more informative posts. Thank you for sharing great information to us. https://www.timetrex.com
  12. jone | lug 12, 2018
    This was really an interesting topic and I kinda agree with what you have mentioned here!boiler hot water systems
  13. Andreas Probst | lug 11, 2018
    I was surfing net and fortunately came across this site and found very interesting stuff here. Its really fun to read. I enjoyed a lot. Thanks for sharing this wonderful information.Is my site GDPR compliant?
  14. syed danish | lug 11, 2018
    Thanks for your post. I’ve been thinking about writing a very comparable post over the last couple of weeks, I’ll probably keep it short and sweet and link  to this instead if thats cool. Thanks.  Auto
  15. Andreas Probst | lug 10, 2018
    I found your this post while searching for some related information on blog search...Its a good post..keep posting and update the informationpharmaceutical grade curcumin
  16. robo | lug 10, 2018
    Nice Informative Blog having nice sharing..www.55printing.com
  17. sami | lug 09, 2018
    Your blog provided us with valuable information to work with. Each & every tips of your post are awesome. Thanks a lot for sharing. Keep blogging..محامي في جدة
  18. sami | lug 07, 2018
    Thanks for posting this info. I just want to let you know that I just check out your site and I find it very interesting and informative. I can't wait to read lots of your posts.singapore a5 notebook supplier
  19. Andreas Probst | lug 07, 2018
    I really like your take on the issue. I now have a clear idea on what this matter is all about..marine labor agencies
  20. jone | lug 05, 2018
    ESR (Eric Schekler Réalisations) est une agence de communication globale, notre agence de propose une diversité de services professionnels allant de la conception de sites internet à la création graphique, création d'identité visuelle, création de logos, plaquette commerciale, référencement SEO, marquage vehicule, marquage publicitaire, signaléique, Imprimerie, impression numérique, reprographie, e-mailing.
  21. Mesi Delreo | lug 04, 2018

    A dedication of HostGator Coupons thankfulness is all together for this superior to anything normal article. 

  22. jone | lug 03, 2018
    Thanks for sharing this useful info..AGENCIA DETECTIVES MADRID
  23. Andreas Probst | lug 02, 2018
    I found your this post while searching for some related information on blog search...Its a good post..keep posting and update the informationagen sbobet
  24. robo | lug 02, 2018
    Positive site, where did u come up with the information on this posting?I have read a few of the articles on your website now, and I really like your style. Thanks a million and please keep up the effective work.Melbourne moving companies
  25. jone | giu 28, 2018
    The Hair Restoration Laboratories' Ultra Strength Hair Regrowth Treatment is the #1 minoxidil treatment available.Rogaine results
  26. jone | giu 27, 2018
    The post is written in very a good manner and it contains many useful information for me.Flowers
  27. robert | giu 26, 2018
    I love the way you write and share your niche! Very interesting and different! Keep it coming!my link
  28. jone | giu 25, 2018
    I'm glad I found this web site, I couldn't find any knowledge on this matter prior to.Also operate a site and if you are ever interested in doing some visitor writing for me if possible feel free to let me know, im always look for people to check out my web site.flowers Scottsdale
  29. sami | giu 22, 2018
    I read a article under the same title some time ago, but this articles quality is much, much better. How you do this..Detectives Madrid
  30. monika | giu 21, 2018
    Thanks a lot for sharing us about this update. Hope you will not get tired on making posts as informative as this.weblink
  31. robo | giu 21, 2018
    For over 10 years, Hair Restoration Laboratories has developed and offered to men and women the most effective DHT blocking hair loss shampoos and conditioners to help reverse hair loss and regrow hair.Best conditioner for hair regrowth
  32. robo | giu 20, 2018
    You know your projects stand out of the herd. There is something special about them. It seems to me all of them are really brilliant!Home Rentals In Vijayawada
  33. sami | giu 20, 2018
    I found your this post while searching for some related information on blog search...Its a good post..keep posting and update the informationMobdro Apk
  34. voyance-amour-eternel.com | giu 15, 2018
    I found your this post while searching for some related information on blog search...Its a good post..keep posting and update the information.voyance-amour-eternel.com
  35. sami | giu 14, 2018
    Wow i can say that this is another great article as expected of this blog.Bookmarked this site..insta likes
  36. robo | giu 13, 2018
    The information you have posted is very useful. The sites you have referred was good. Thanks for sharing..khosimhcm
  37. monika | giu 12, 2018
    very interesting keep posting.judi dominoqq
  38. sami | giu 12, 2018
    ESR (Eric Schekler Réalisations) est une agence de communication globale, notre agence de propose une diversité de services professionnels allant de la conception de sites internet à la création graphique, création d'identité visuelle, création de logos, plaquette commerciale, référencement SEO, marquage vehicule, marquage publicitaire, signaléique, Imprimerie, impression numérique, e-mailing avec location de fichiers adresses.
  39. sami | giu 12, 2018
    I really appreciate this wonderful post that you have provided for us. I assure this would be beneficial for most of the people.amazon stealth account
  40. monika | giu 11, 2018
    Love to read it,Waiting For More new Update and I Already Read your Recent Post its Great Thanks.microsoft office help
  41. musically hack apk | giu 11, 2018
    Most of the time I don’t make comments on websites, but I'd like to say that this article really forced me to do so. Really nice post!musically hack apk
  42. Bill | giu 11, 2018
  43. robo | giu 11, 2018
    I found your this post while searching for some related information on blog search...Its a good post..keep posting and update the informationKansas City, KS Near
  44. sami | giu 09, 2018
    All the contents you mentioned in post is too good and can be very useful. I will keep it in mind, thanks for sharing the information keep updating, looking forward for more posts.Thanksshirt printing services by infinito
  45. Ankita | giu 08, 2018
    Such an exceptionally valuable article. Exceptionally fascinating to peruse this article. I might want to thank you for the endeavors you had made for composing this marvelous article.  Escorts in Manali
  46. Shweta | giu 08, 2018

    Amazing Information sharing .. I am amazingly chipper to scrutinize this article. Thanks for giving us encounter info. Fantastic good.

    Call Girls in Kolkata

    Call Girls in Ludhiana

    Call Girls in Jaipur

    Call Girls in Chandigarh

    Call Girls in Hyderabad

    Call Girls in Dehradun 

    Call Girls in Delhi

    Call Girls in Bhopal

      
  47. robo | giu 07, 2018
    I learn some new stuff from it too, thanks for sharing your information.Detectives Madrid
  48. janu | giu 06, 2018

    Είναι πολύ σκληρά και πολύ ευχαριστημένοι

    αντλησεις υδατων

  49. robo | giu 06, 2018
    For over 10 years, Hair Restoration Laboratories has developed and offered to men and women the most effective dht blocking shampoos and conditioners to help reverse hair loss and regrow stronger, thicker and healthier hair.Hair fall solution
  50. janu | giu 05, 2018

    Είναι πολύ σκληρή εργαζόμενη ωραία ευχαριστώ για σας αγαπητέ

    apofraxeis

    Leave a comment